4 min read
Organic reach is a metric in social media marketing that calculates the number of people who have seen your post through unpaid distribution. In other words, the number of eyes that have seen the post once.
Read More 
3 min read
Worth $7.571 billion since 2017, Lego celebrated its 60th anniversary in 2018 and has crafted the Lego brick as a timeless component of children’s lives for generations. It is through the adaptability and changeability of the not only the humble Lego brick but also the Lego brand that allowed the company to reshape and rebuild its business strategy.
Read More 
2 min read
In popular opinion Twitter is dying as a relevant social media platform with competitors such as Instagram and Facebook charging ahead as the leaders of popular digital interaction, engagement and most importantly, advertisement.
Read More 
3 min read
The ‘Kodak moment’ was an iconic message backed by a formidable company that dominated the film industry throughout the 19th and 20th century. Capturing 90% of the US film market, Kodak was one of the most valuable brands globally. However, despite being embedded into the social fabric of America and much of the developed world, Kodak is now remembered as perhaps the most tragic example of a missed business opportunity and the fatal flaw of misunderstanding the essence of marketing.
Read More
